Posts tagged ‘dead prez’

It’s bigger than hip-hop

– posted by russellmania3000

Damn, son. Fuck coffee, I’m awake now, ready to go 12 rounds. My employer is a professional sports franchise that will go unnamed, whose mascot is an outsized mutant rabbit named Hip-Hop and he has a supremely gay theme song. I’ve been trying to get it changed to Dead Prez for a while, but to no avail. Something about being family-friendly or whatever, I hear them talk about kids and I tune out. By the way, in our office we can use “gay” as an epithet as much as we like without being sent to sensitivity training or whatever. So if that’s your beef, I really don’t want to hear it.

I work in interactive marketing so I check out the Google competition for anything I’m involved in, just for kicks. I checked for Redikulus a while back and there used to be a lot more that has since dropped off the face of the nets. There was a pretty cool clothing company that I can find neither hide nor hair of anymore. But there are two interesting things of note.

this image's file name is Blexican.jpg. Really.

The first result, regrettably, is for a misspelling of Ridikulus, a Harry Potter spell. Christ, we are in poor company. But more importantly, as luck would have it, there’s a rapper who goes by same, and why shouldn’t there be? We really asked for it when we chose this spelling. Listen Mr. I Started Rapping At 6, I don’t care if your pops is in jail or what part of Las Vegas you’re from. I watched CSI and it seems like a goofy as all hell kind of place. If you so much as even think about purchasing redikulus.com, you will be in for a world of hurt, mon ami. No wait. What I meant was: perhaps we can come up with a business arrangement that will benefit both of us…

Dag, yo! Hodag!

The other and infinitely more compelling item of interest with which we share a name is Redikulus Dae, an annual street fair/shopping festival in Rhinelander, WI. Sweet crackers, there’s even a second annual Hodag Roaring Contest. I am so there. Back up a minute. Hodag, you say? Yes. Think of it as a Midwestern chupacabra. There’s not enough drugs in this city for me to make up shit like this. American folklore is truly fascinating and batshit crazy.

Anyway…as you were.

February 8, 2009 at 10:50 PM Leave a comment


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