Born to be cool

January 9, 2009 at 3:57 PM 2 comments

©Jeremy & Claire Weiss Photography/Day19.

via day 19 - super cool photos

I had a week-long love affair with some white plastic fake-Bans this summer. I thought I had really become cool for the rest of my life. Standing calf-deep in a pool with a cigarette in my mouth, my awesome fake-Ban sunglasses, and a beer, I was positive living in general didn’t get much better. That was until some jerk broke my sunglasses. Thankfully I have good friends and got a sweet new pair for the holidays. So obviously I might be partial to Ray Ban’s viral campaign.

Normally my thoughts are as follows. Viral campaign; The phrase makes me want to have a viral vomit all over the interwebs. It’s just a stupid way of saying ‘We got a lot of people to look at our advertising without them knowing it was advertising!’ Sure, if you want, you can pretend that you tricked me. But it’s pretty easy to trick someone into watching a youtube video and not taking it for advertising because you actually got creative. When I say creative, I mean that you left your logo out of 70% of the mini-movie, commercial or whatever. Normally, I know you advertisers, you said “Can we make that bigger?” or “Can we put our logo in there?” The answer is, you can put your enlarged logo up your ass, and that’s why viral campaigns.. … .. sorry, I retch a little in my mouth just saying the phrase.. that’s why these campaigns are effective marketing. Now that’s an oxymoron, hah! Effective Marketing. Ha ha ha!

It’s all about having the right tools and making it your own. I’m not going to over analyze what makes this successful, but it helps there are several other farm oriented birthing videos on youtube.

Being as opinionated as I am, sometimes I am forced to eat my words. That’s okay, my words taste mighty delicious!

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Entry filed under: advertising, culture, design, media. Tags: , , , , , , , , , , .

Mo money! What’s on your wall?

2 Comments Add your own

  • 1. emily  |  January 19, 2009 at 4:09 AM

    okay so i was the one who gave those objectified symbols of cool back to the angry red head, but i would like to add that there are some amazing quote “viral campaigns” for instance European companies seem to have less of a foot in their ass when it comes to “creative” advertising if you ever as an American have the privilege to leave this dirt ridden peace of poo of a broke ass city, Philadelphia and go to Europe you will see that they have no promblem showing some fat ol’ biddies playing table tennis in the nude at 10 pm. so whats my point there is this commercial for ikea made in its home land its fucking brilliant /www.youtube.com/watch?v=8I5BGsK5ZAU its long, its in Swedish, it makes absolutely no sense and I give it 2 thumbs up! We are so lame that “you bet your sweet asper cream was rejected” http://www.youtube.com/watch?v=TQrv6-viEUk&feature=PlayList&p=F60C41EB6C0EB8F2&playnext=1&index=25if this is too X rated for us….I think we have problems.

    Reply
  • 2. Non sequiturs: vol. 1 « Redikulus  |  February 3, 2009 at 9:21 PM

    […] while ago Sam was talking about viral marketing and mentioned Ray-Ban’s cow-birthing-a-dude spot. So the guys from Never Hide Films actually […]

    Reply

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